Illustrative scenario

A course provider that answers schedule and fee questions fast, without admins pulling all-nighters

An illustrative scenario for a course provider: prospective students or parents ask about class schedules, fees, and enrollment requirements over WhatsApp, Instagram, or the website live chat. On WhatsApp and Instagram, AI answers from a brochure or FAQ you upload; questions asked through the website live chat are answered by your own admin, because AI cannot yet be enabled on that widget.

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Mrs. Nita WhatsApp · 09:10

Hi, when are the English class sessions? How much does it cost?

English classes run every Monday & Thursday, 16:00-17:30, Rp350,000/month -- as written in the brochure we uploaded.

Answered by AI · from the knowledge base

Could I ask about the enrollment requirements?

Sample view — names, times, and messages are made up.

Cakapin Courses & education · 01

One day at this course provider

The conversation below is an example flow -- from a schedule question to the chat being handed to an admin.

Hi, when are the English class sessions? How much is it per month?

Mrs. Nita · WhatsApp · 09:14

Hi Mrs. Nita! English classes run every Monday & Thursday, 16:00-17:30, Rp350,000/month -- as written in the brochure we uploaded.

Answered by AI from your knowledge base

My child wants to enroll. Could you connect me to an admin? I have a question about the requirements.

Mrs. Nita · WhatsApp · 09:17

Handed to an admin, auto-assigned

Hi Mrs. Nita, this is Rani, taking it from here. The requirements are just a photocopy of the parent's ID card and a filled-out form -- I'll send the link now.

Rani · 09:20

Example scenario -- the business, names and messages are invented, not a Cakapin customer.

Cakapin Courses & education · 02

Features used in this scenario

AI chatbot answers from your brochure and FAQ: AI answers schedule, fee, and enrollment questions from a PDF brochure or FAQ you upload to the knowledge base -- update it yourself when the schedule changes.
No-code follow-up automation: Build an automated flow, e.g. wait a few days then send a schedule reminder using a WhatsApp template approved by Meta to contacts you have tagged as interested -- no coding needed.
Handed-off chats auto-assigned: Chats the AI is not handling, or that the AI hands to a human, are automatically assigned round-robin to whichever admin is active.
Broadcast enrollment info & class schedules: Send a new enrollment batch announcement or schedule change to contacts who already opted in, using a Meta-approved template.
Official WhatsApp Business API: Your institution's WhatsApp number connects through Meta's official API, shared by your admin team from one inbox.

Cakapin Courses & education · 03

Example monthly cost (illustration)

The numbers below are a scenario, not a real bill -- swap in your own institution's question volume.

Assumptions used

300 incoming conversations a month over WhatsApp and Instagram DMs, averaging 2 replies per conversation = 600 replies (questions asked through website live chat are answered by an admin, not counted here).
60% of replies answered automatically by AI (360 replies), the rest answered by an admin (240 replies).
3 active institution admins -- still within the 5 free agents, so no extra cost.
120 contacts you have tagged as interested get 1 automation follow-up message using a Meta-approved WhatsApp template each month -- unlike broadcast, this cost is deducted from your Cakapin balance.
1 WhatsApp Business number + 1 Instagram account -- the first account on each platform is free.

360 AI replies Rp54,000

240 admin replies Rp12,000

120 automation follow-up messages Rp12,000

Extra Meta accounts Rp0

Estimate per month Rp78,000

Sending broadcast enrollment info is billed directly by Meta through your WhatsApp Business account, not from your Cakapin balance -- it isn't counted in the number above. Unlike broadcast, follow-up template messages sent by automation (the "automation follow-up messages" line above) are deducted from your Cakapin balance. Broadcasts stop automatically once the balance hits Rp0.

See the full pricing and calculate your own estimate →

Cakapin Courses & education · 04

FAQ

If the class schedule changes, does the AI find out automatically?

Not automatically -- you delete or replace the old brochure and update the FAQ in the knowledge base yourself, and the AI answers from the latest material you upload.

Can the AI give wrong answers?

It can. The AI is steered to answer from the knowledge base you fill in, but it can still get things wrong, especially when that material is incomplete. You can always see which replies came from the AI and take over the conversation at any time.

Can I send automatic reminders to contacts I have tagged as interested?

Yes, through no-code automation -- for example wait a few days, then send a schedule reminder or enrollment info using a WhatsApp template approved by Meta to contacts you have tagged as interested.

If a prospective student asks through the website live chat, does AI answer that too?

Not yet -- AI can be enabled on WhatsApp, Instagram, and Messenger, but not yet on the website live chat. Questions through the website live chat still land in the same inbox, but your own admin answers them.

See all questions →

Cakapin Courses & education · 05

Try Cakapin for your course provider

Start with a free Rp20,000 balance, pay for what you use -- no monthly plan.

Try it free with Rp20k credit, no card

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