Price and schedule questions answered without waiting for staff to wake up
An illustrative scenario for a salon or beauty clinic busy with Instagram DMs: treatment price and opening-hours questions get answered by AI from your own knowledge base, booking chats handed to a human are auto-assigned to an active staff member, and reminders or promos can go out by WhatsApp broadcast to opted-in customers.
Sample view — names, times, and messages are made up.
One day at this salon
The conversation below is an example flow -- from a price question to the booking being handed to staff.
Handed to staff, auto-assigned
Example scenario -- the business, names and messages are invented, not a Cakapin customer.
Features used in this scenario
- Instagram DMs in one inbox
- Booking chats and questions over Instagram DM land in the same inbox, so you never switch apps.
- AI chatbot steered to answer from your knowledge base
- AI is steered to answer from your material -- treatment price, opening-hours, and service info you write in the knowledge base; update it yourself when prices change.
- Handed-off bookings auto-assigned to staff
- Chats the AI is not handling, or that the AI hands to a human, are automatically assigned round-robin to whichever staff member is active -- who then confirms the time over chat.
- Broadcast reminders & promos to customers
- Send a schedule reminder or a treatment promo to opted-in customers with a Meta-approved template.
Example monthly cost (illustration)
The numbers below are a scenario, not a real bill -- swap in your own salon's chat volume.
Assumptions used
- 250 incoming conversations a month, averaging 3 replies per conversation = 750 replies, via Instagram DM.
- 60% of replies answered automatically by AI (450 replies), the rest answered by staff (300 replies).
- 2 active salon staff -- still within the 5 free agents, so no extra cost.
- 1 WhatsApp Business number + 1 Instagram account -- both are the first account on their platform, free.
Sending a WhatsApp Campaign broadcast with a Meta-approved template is billed directly by Meta through your WhatsApp Business account, not from your Cakapin balance -- it isn't counted in the number above. Templates sent by automation (e.g. a welcome reply) are different: those charge the automation tariff of Rp100 per message from your Cakapin balance. Campaign broadcasts pause while the balance is Rp0.
FAQ
Can customers book a slot directly through chat?
Yes, through the conversation -- a customer asks the AI about a slot (answered from the opening hours and info you write in the knowledge base), then the chat is handed to staff either because the customer asks to be connected (e.g. "connect me to an agent") or staff pick it up directly from the inbox. The AI doesn't see your schedule, so confirming the actual slot is always up to staff. There's no automatic booking calendar or a self-scheduled per-appointment reminder.
What does "active staff" mean?
A staff member counts as active if they open/use Cakapin within the last 5 minutes, as long as auto-assign is turned on by the workspace owner. Only staff and administrators get chats assigned -- not piled onto one person.
Can I send a schedule reminder or treatment promo to a lot of customers at once?
Yes, through a WhatsApp Campaign broadcast using a Meta-approved template -- but only to contacts who have opted in, and sent according to the Campaign you set up, not an automatic reminder per booking.
Can the AI give wrong answers?
It can. The AI is steered to answer from the knowledge base you fill in, but it can still get things wrong, especially when that material is incomplete. You can always see which replies came from the AI and take over the conversation at any time.
Try Cakapin for your salon or beauty clinic
Start with a free Rp20,000 balance, pay for what you use -- no monthly plan.
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