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Cakapin
WhatsApp Business API

Chat automation without code

Build your own reply flow by dragging blocks — pick the trigger, chain the actions, and customer chats get answered automatically without waiting on a developer.

Yusuf A. WhatsApp · Thursday 10:02
Hi, can I ask a few things?
Hi! Sure, what can I help with?
Auto-replied · 10:02

Sample view — names, times, and messages are made up.


Cakapin Features · 01

How it works

  1. 01

    Pick your approach

    Need a quick keyword or first-message reply? Set up a one-step WhatsApp rule. Need a longer flow? Open the flow builder.

  2. 02

    Chain the actions

    A one-step rule just needs a keyword and a reply. The flow builder lets you chain: send a reply, wait, add a tag, assign an agent, or ask AI to answer.

  3. 03

    Turn it on

    Once it's live, every matching chat runs it on its own — and with the flow builder, you can see the history of each step.

Rangga P. WhatsApp · 10:14
Hi, what time are you open until?
Hi! We're open daily from 9am to 9pm. Anything else I can help with?
Auto-replied · 10:14
One automation flow, as an example
  • Incoming message matches keyword "reschedule"
  • Send an automatic reply
  • Wait 30 minutes
  • Assign to an agent

Sample view — names, times, and messages are made up.


Cakapin How it works · 02

What you can do

Build a flow without code
Arrange flow builder triggers and actions by dragging blocks, right in the browser — no developer, no scripting.
Pick a flow builder trigger
Start from an inbound message (optionally filtered by keyword), a new contact, or other events like an order coming in — for longer flows.
Chain the actions
Send a reply, wait a while, add a tag to the contact, assign a human agent, or ask AI to answer — all connectable into one flow.
Set up a one-step WhatsApp rule
A specific keyword (exact match, contains, or a pattern) or the first message in — the reply goes out on its own, no need to build a full flow.
Test before you turn it on
The Test button simulates the flow step by step — no message is actually sent and no balance is spent — so you can check it before switching it on.

Cakapin What you can do · 03

Pricing

Regular automation replies and keyword rules cost Rp100 per reply. A step that asks AI to answer is billed at the AI reply rate. No base fee — your balance only drops when it's actually used.

Rp100 Automation reply per reply
Rp150 Automatic AI reply per reply

Cakapin Pricing · 04

Frequently asked

Do I need a developer to build the automation?

No. The flow builder is drag and drop, right in the browser — pick a trigger, drag the actions you want, connect them, done.

What's the difference between a keyword rule and the flow builder?

A keyword/first-message rule is a one-step WhatsApp-only shortcut: a specific word or the first message comes in, a specific reply goes out. The flow builder is for longer flows — it can wait, add tags, all the way to handing off to an agent.

Can I set up more than one keyword rule?

Yes. Each rule has its own priority order — the moment a keyword matches, the highest-priority rule runs first.

Can I test it before turning it on?

Yes, with the Test button in the flow builder — the flow is simulated step by step without sending a real message or spending your balance.

How do I top up my balance?

Top-up payments are being set up. In the meantime you can start with the free Rp20,000 balance credited once your email is verified. The minimum top-up will be Rp50,000.

See all questions →


Cakapin Frequently asked · 05

Cakapin Features · 06